The smartphone is now, in 2015, the most popular device for UK citizens both in terms of ownership and preference. This inflection point has been prophesied since the inception of the iPhone only 8 years ago. Now it is reality.
A recent Ofcom report* found…
- Smartphones are now undoubtedly mainstream with continually increasingly ownership across the UK. In 2015, 66% of the UK now own a smartphone, this has increased from 39% in 2012. Smartphones are now marginally ahead of laptop ownership (65%), which will undoubtedly increase to a more significant difference in 2016.
- This growth trend is present in all age groups and fastest among 55-64 year olds which lept from 39%