The UK is now mobile first! This is an important moment for market researchers

The smartphone is now, in 2015, the most popular device for UK citizens both in terms of ownership and preference. This inflection point has been prophesied since the inception of the iPhone only 8 years ago. Now it is reality. A recent Ofcom report* found… Device ownership: Smartphones are now undoubtedly mainstream with continually increasingly …

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Why the market research industry is perfectly positioned to unify the voice of a brand’s 12th man

Following a hard fought game, many football managers praise the performance of their 12th man*. They are, of course, referring to their supporters and not an additional player they have snuck onto the pitch. In the context of the current information age, there is no reason why business leaders cannot leverage the support and insight …

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Opening up banking data to stimulate innovation and growth

A recent report by the ODI and the Fingleton Associates explored how competition and consumer value could be stimulated by providing UK customers with their own bank transaction data. The idea is that if banks open up their customer's transaction data via an API and OAuth, a competitive market would emerge generating new economic, business and customer value. What interested me most was the different ways this data can be used:

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New complexities as a consequence of deeper digital engagement

Like many people, I’m deeply reliant on the internet. Having grown up with it over the years, I’ve transferred more and more of my offline life, online. This shift has largely been driven by convenience and I absolutely believe I can get more done online, especially with my smartphone, than I could offline. However, as …

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Blackphone – prompting consumers to question their trust in technology brands

In June this year, a new smartphone called Blackphone, will go on sale to the public. The emergence of a ‘privacy first’ smartphone could cause consumers to question how established mobile providers protect their personal data. Products and services developed with privacy at its core are likely to foster a deeper sense of trust with …

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The evolution of hardware, proliferation of personal data and importance of trust

A friend and colleague of mine, wrote a thought provoking piece about the re-invention of hardware when wearable technology and sensors begin to permeate modern life. An excerpt from his article [1]: For brands looking at opportunities in this space, there are a number of factors to consider. Most notably, as devices become smaller they …

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