The UK is now mobile first! This is an important moment for market researchers

The smartphone is now, in 2015, the most popular device for UK citizens both in terms of ownership and preference. This inflection point has been prophesied since the inception of the iPhone only 8 years ago. Now it is reality.

A recent Ofcom report* found…

Device ownership:

  • Smartphones are now undoubtedly mainstream with continually increasingly ownership across the UK. In 2015, 66% of the UK now own a smartphone, this has increased from 39% in 2012. Smartphones are now marginally ahead of laptop ownership (65%), which will undoubtedly increase to a more significant difference in 2016.
  • This growth trend is present in all age groups and fastest among 55-64 year olds which lept from 39%

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Why the market research industry is perfectly positioned to unify the voice of a brand’s 12th man

Following a hard fought game, many football managers praise the performance of their 12th man*. They are, of course, referring to their supporters and not an additional player they have snuck onto the pitch. In the context of the current information age, there is no reason why business leaders cannot leverage the support and insight of their 12th man. Their customers. The question is: how do we produce a unified view of the customer that goes beyond the data and reveals the real person behind the 1 and 0’s?

The emergence of big data and digital technologies have introduced new ways to capture and communicate the voice of the customer. But, with the explosion of digital data there is also debate

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Personalisation – from mass to me

A friend recounted an interesting story last week. He was looking to switch his internet service provider (ISP) so he reviewed what was on offer. After a bit of online research he decided to switch provider. A week after the switch he received a call, on his landline phone, from one of the ISPs he had considered. They said (and I’m paraphrasing here); “we’ve noticed you’ve been looking at our internet packages online, can we make you an offer?”.

This alternative ISP was in fact his mobile phone provider. He has a distant relationship with them: he is a pay-as-you-go and feature phone user. He does not recall providing them with his home phone number and rarely

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Opening up banking data to stimulate innovation and growth

A recent report by the ODI and the Fingleton Associates explored how competition and consumer value could be stimulated by providing UK customers with their own bank transaction data. The idea is that if banks open up their customer’s transaction data via an API and OAuth, a competitive market would emerge generating new economic, business and customer value. What interested me most was the different ways this data can be used:

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This is why I support Wikipedia

A powerful thank you letter from Wikipedia for small donation. This is why I support open web non-profits like this. If you share the same values and have some spare cash, I would encourage anyone to do the same.

Thank you for your invaluable gift of bringing knowledge to every human around the world.

My name is Lila Tretikov, and I’m the Executive Director of the Wikimedia Foundation. Over the past year, gifts like yours powered our efforts to expand the encyclopedia in 287 languages and to make it more accessible all over the world. We strive most to impact those who would not have access to education otherwise. We bring knowledge to people like Akshaya Iyengar from Solapur, India.

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digital citizen

New complexities as a consequence of deeper digital engagement

Like many people, I’m deeply reliant on the internet. Having grown up with it over the years, I’ve transferred more and more of my offline life, online. This shift has largely been driven by convenience and I absolutely believe I can get more done online, especially with my smartphone, than I could offline. However, as this has been a gradual migration, I have not, until now, noticed the inherent inefficiencies of doing ‘stuff’ online. Using the internet should be far more convenient and manageable than it currently is. It’s only when I stepped back and evaluated my own online behaviours that this became evident. Here are my biggest gripes with using the internet today:

  • My top frustration with using

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Blackphone – prompting consumers to question their trust in technology brands

In June this year, a new smartphone called Blackphone, will go on sale to the public. The emergence of a ‘privacy first’ smartphone could cause consumers to question how established mobile providers protect their personal data. Products and services developed with privacy at its core are likely to foster a deeper sense of trust with internet users. That’s what Phil Zimmermann, one of the founders of Blackphone hopes. In MIT’s Technology Review, he differentiates Blackphone from other smartphone companies:

“We are not a phone company adding a privacy feature, we are a privacy company selling a phone.”

Is Blackphone likely to disrupt the current smartphone market? Probably not in terms of sales volumes but they could alter the

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How our environment impacts our productivity

With a pile of work, no Internet connection at home and a bustling agile office environment, I found myself at a serene and surprisingly productive pay-as-you-go work space: Ziferblat. I’d heard about this place after reading this Guardian article late last year and had wanted to visit ever since. Today, I finally made it (just! it’s difficult to find), and found the atmosphere extremely conducive to a productive day’s work.

The analogue and retro fittings, which are so common in Shoreditch, felt like they had a real purpose here; they represent a time when life wasn’t so fast. The old clocks presented to their ‘guests’ upon arrival symbolise this perfectly. Being surrounded by board games and record players feels a million

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The evolution of hardware, proliferation of personal data and importance of trust

A friend and colleague of mine, wrote a thought provoking piece about the re-invention of hardware when wearable technology and sensors begin to permeate modern life. An excerpt from his article [1]:

For brands looking at opportunities in this space, there are a number of factors to consider. Most notably, as devices become smaller they also become more personal, driving a different type of consumer engagement. Partly because they’re always on, and partly because of the different contexts within which we use them, we interact with smartphones in a fundamentally more emotional way than with desktop computers. Wearables will push this further still, by integrating into the very fabric of our lives; brands will need to be alert to the

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