February 19, 2015
A friend recounted an interesting story last week. He was looking to switch his internet service provider (ISP) so he reviewed what was on offer. After a bit of online research he decided to switch provider. A week after the switch he received a call, on his landline phone, from one of the ISPs he had considered. They said (and I’m paraphrasing here); “we’ve noticed you’ve been looking at our internet packages online, can we make you an offer?”.